The Taliban says it wants people to visit Afghanistan. Here’s what it’s like
By Sahar Akbarzai, CNN
9 minute read
Updated 4:31 AM EDT, Thu August 22, 2024
Thai tourists pose for a picture during a visit to the Kart-e-Sakhi Shrine in Kabul during a March 2024 visit.
Wakil Kohsar/AFP/Getty Images
CNN —
Ben Herskowitz stood on a hill overlooking the ancient archaeological landscape of Bamiyan, nestled among the high mountains of the Hindu Kush. In the distance, he could see white snow-capped mountains, greenery and blossoming trees spread across Afghanistan’s Bamiyan Valley.
It was “one of the most beautiful places I’ve been to in my life,” Herskowitz said. “So many different diverse landscapes in one area. I’ve never seen contrast like that in one place.”
Herskowitz, a 22-year-old from Vermont in the United States, found himself thousands of miles from home in May, with Afghanistan’s spectacular landscapes nearly all to himself.
“You go to Rome or Greece to see ruins and there are thousands of tourists blocking your way all around you, but here you can sit up in these beautiful places that have so much history from so many periods, and you’re the only one there,” Herskowitz explained.
The conflict-ravaged country, not known as a vacation hot spot, has seen an increase in tourism since the Taliban returned to power in August 2021 after the US withdrawal.
Visitors from around the world have been immersing themselves in Afghanistan’s scenic landscape and ancient history. They’ve been taking dips in the turquoise lakes of Band-e-Amir National Park, exploring Buddhist art and ruins in Bamiyan and shopping in the bustling bazaars of Kabul, all while experiencing the legendary hospitality of Afghans.
About 691 tourists visited Afghanistan in 2021, rising to 2,300 the following year and 7,000 in 2023, according to the Associated Press, citing Mohammad Saeed, head of the Tourism Directorate in Kabul
. More than 10,179 have visited the country since August 2021, a spokesperson for Afghanistan’s Ministry of Tourism told CNN.
While those figures seem low, the steady increase points to a new buzz around tourism in Afghanistan even while the country struggles with a humanitarian crisis and poverty following decades of war. Many countries have not formally recognized the Taliban as the government of Afghanistan, and the United Nations calls Afghanistan under the Taliban the
most repressive countryin the world for women’s rights.
“There’s a flow of tourists coming into the country since the fall of the republic,” says Khyber Khan, founder of Afghan tour company Unchartered Afghanistan. The country is known as a conflict zone, but “we have so many things to offer – culture, people, landscape,” Khan said. One now sees “a lot of tourists especially in Kabul, you always see a group of tourists,” Khan said.
Taliban officials say they are supporting tourism.
“The growth of the tourism industry has a positive effect on the country’s economy,” the spokesperson for the Ministry of Culture said. The country sees most tourists coming from the United States, the European Union, China, India, the United Arab Emirates and Iran, the spokesperson added.
A department has been created under the ministry to provide services to tourists and train students in the tourism industry and hotel management, the spokesperson said.
Bringing tourism money into a country largely isolated by international sanctions is seen by some as lending unwarranted legitimacy to the Taliban’s repressive regime at a time when it continues to deny many of its citizens basic human rights.
The UN’s special rapporteur for human rights, Richard Bennett, s
aid this week that he had been barred from Afghanistan, a move that sent “a concerning signal about [the Taliban’s] engagement with the United Nations and the international community on human rights.”
‘Hospitality there is so welcoming’
Content creator Ben Herskowitz and friends enjoying a pedal boat excursion on a lake in Band-e-Amir national park.
Ben Herskowitz
Herskowitz, a part-time social media content creator and traveler, says he was intrigued to explore Afghanistan after hearing how “beautiful” and “hospitable” it is from other tourists who recently visited.
While many travelers have reported positive experiences, many Western governments warn against traveling to the country.
Afghanistan carries a Level 4: Do Not Travel advisory from the US State Department, which cites “terrorism, risk of wrongful detention, civil unrest, kidnapping and crime” as reasons for its rating. The United Kingdom also “advises against all travel to Afghanistan.”
In May 2024,
three Spanish tourists were among four people killedwhen gunmen opened fire on a group of international tourists and Afghans in Bamiyan. It was not clear who was behind the attack.
Despite being aware of the travel advisories warnings, Herskowitz still opted to go to Afghanistan after learning from his community of fellow “extreme travelers” that it’s a relatively safe place for tourists.
“I prefer to get my information from friends who have actually been to these places recently and give me an update on what it’s actually like to visit,” Herskowitz told CNN. “From my experience, I felt super safe the entire time.”
With his best friend from Vermont and two other UK travelers and content creators, Herskowitz embarked on a private eight-day tour across the country with two local Afghan tour guides.
Bamiyan, a central Afghanistan city and region that’s listed as a UNESCO World Heritage Site, was Herskowitz’s favorite destination they visited.
“It’s an ancient city” and has “these amazing ruins that are really spectacular to see,” Herskowitz said. He described staying in a hotel with views of the remains of monumental sixth-century Buddha statues. Two of the standing Buddha statues in this area were destroyed by the Taliban in 2001.
Herskowtiz also explored Band-e-Amir’s series of six lakes by pedal boat amid picturesque red-hued cliffs and rocky natural dams. The park was “just out of this world,” Herskowitz said.
But experiencing Afghan hospitality is what really struck Herskowitz. The “hospitality there is so welcoming,” Herskowitz said.
“Locals were so happy to see a tourist in their country. You’re a guest in their country and so they want to invite you for something to show their hospitality.”
When shopping in Kabul, Herskowitz said shopkeepers constantly offered him and his friends tea, food and even safe lodging if they needed it.
Herskowitz also said he saw a “good amount” of other tourists during his time in Afghanistan. He said he came across three different 14-member tour groups from Italy, Greece and Indonesia.
‘Everyone is coming’
The site of giant Buddha statues ruins in Bamiyan province is a draw for tourists despite their destruction by the Taliban in 2001.
Xinhua/Shutterstock
To accommodate the increase in tourists, tourism companies have popped up in Afghanistan.
“The presence of tourists has increased because it’s not an active war zone anymore,” Khan said. He started Unchartered Afghanistan in 2023.
Ehsan Barakzai, founder of Afghan tour company Destination Afghanistan, says the “gate (to Afghanistan) has just opened, so everyone is coming.”
Barakzai personally gave 130 people tours of Afghanistan in 2023, he said, adding that most of his customers come from China, Germany, Canada and the United States.
“A lot of tourists came from watching YouTubers and people on social documenting their travel to Afghanistan,” Barakzai explained.
Tourists can enter Afghanistan only after obtaining a tourist visa from one of Afghanistan’s consulates. A consulate will normally provide the visa if an individual has a letter of invitation from a tour company in Afghanistan. Afghanistan has consulates in the United Arab Emirates and Pakistan as well as embassies in Germany, Spain and the Netherlands, among other countries.
Additionally, tour companies must be registered and licensed to operate with the Ministry of Culture for “better coordination,” the ministry spokesperson said.
Bookings for Afghanistan in 2023 were at the highest ever level for tour company Untamed Borders, founder James Wilcox told CNN. Untamed Borders has been offering tours in Afghanistan since 2007, Wilcox said.
“Since the Taliban took over, the security situation has changed. One of the biggest risks isn’t there anymore – before the risk was the Taliban,” Wilcox explained. A security risk for tourists traveling to Afghanistan before the Taliban takeover was the deadly fighting between the Taliban as an insurgency group against US forces and the previous US-backed government of Afghanistan.
“That major … risk has diminished,” he said, adding, “there are a lot of historical things to see. It’s culturally very rich.”