For cat talking about the labels should have pushed your favorite lyricist...
Let's look at Illmatic
It's not like Columbia didn't try.
Illmatic has 4 singles - more than half the album if you include Half Time - which was also a single.
1) It ain't hard to tell - It had a damn
Michael Jackson sample and a video
And it had dope a remix....that nobody played.
2) Life's a Beach - no video
But I've got the 12".
Most West Coastalicious thing on the record - zero airtime.
3) The World Is Yours
Even the remix had a video
4) One Love
And Columbia had 5 mics in the source.
So let's look at Columbia promoting a lyricist, because he was a lyricist
- Damn near 5 singles
- 4 Videos
- Instant Classic from The Source
What more could they have done?
How else could they have pushed it?
No one was buying lyrics for lyrics sake.
Meanwhile, Biggie a lyricist, had to take the Radio approach with Mtume's Juicy Fruit (an already uber popular song reworked into Juicy, much like Sugar Hill Gang reworked Chic's Good Times)
And he goes platinum in 2 months.
As much as this board likes to talk about "industry plants" and "manufacturing hits and artists", and all that type of stuff - the labels can't MAKE anything.
Believe me. I've been privy to those meetings. Been on the phone with reps, in person with A&R's, talked to hella artists.
You know they put 2 Million Dollars into Lil Zane
Stole Pac's flow
Got the industry writers and producers.
2 MILLION DOLLARS