People definitely cared and tbh hes the reason why Nas starting going pop
And coming off “One In a Million” that was a disappointment. Don’t care how much time was in between. Aaliyah was an established artist by that third album. Her core audience pushed that album to gold. Her label got radio to thank for pushing it gold cause the people demanded to hear “Rock the Boat”
It’s funny cause stoute’s argument is the polar opposite of people saying they don’t want “lyrical mystical” rappers. I mean Jay had a knock on Nas saying is he trying to kick knowledge. I don’t get where Stoute is coming fromPeople definitely cared and tbh hes the reason why Nas starting going pop
Your whole argument is built on a confusion.
Lyrical albums selling less than commercial does not mean people did not care about lyrics.
A being more like than B does not mean that B is not liked.
And also, who can claim that a rapper like BIG wasn't lyrical?
Nas figured it out with album #2 - but if you need Puffy on the beat and Lauryn Hill on a chorus to sell a record - were folks buying it because of your lyrics?
Ras Kass got Dr Dre, arguably IN HIS PRIME - and that still failed, horribly.
That was a feature, and not produced by Dre. Bad cash in. It was also Ras trying to make club/radio records. He would have been much better off trying to get Dre to EP the album instead of rapping on it. That's the last thing he needed help with.Wrong. Dre was in his slump from 1996-1998.. He was dropping considered "duds". Ras was a victim of bad timing because of what was going on with Priority. It wasn't until Chronic 2001 came out that he got the ball rolling.
People definitely cared and tbh hes the reason why Nas starting going pop
Yeah, the tiers for rap in the mid-90s
Tier 1: Snoop and Bone Thugs (white people and hispanics LOVED Bone Thugs and all that melodic shyt). Also Fugees in '96. Quadruple platinum+, even dorky white people know their shyt
Tier 1.5: Biggie, Pac. This was tough
Tier 2: Ice Cube, LL, Dogg Pound, Wu-Tang as a collective, '96 Nas. Double platinum level
Tier 3: Outkast, Busta, Warren G, AZ, Scarface, A Tribe Called Quest - Platinum artists, but still firmly below the glass ceiling. Their region does a lil bit of lifting, but not as much as tier 4
Tier 4: Redman, Mobb Deep, 94-95 Nas, '96 Jay, Goodie Mob, Too Short, DJ Quik, Spice 1, Kool G Rap, etc...basically all of the acts that were big in their region but not really nationally outside of a hit or 2. Gold
Tier 5/Lords of the Underground: Boot Cam Clik, UGK, DITC, Jeru, Gang Starr, etc.
Edit: Actually might have to
Once again, it's a broad term. There are 2 types of people that buy hip-hop records. There's the type that love hip-hop, and there's everyone else. Everyone else is the mainstream, general music buying audience. You aren't getting those fans without mainstream media, radio spinning your singles all day.People that buy hip hop records.
Guys that are lyrical have historically not sold well.
This is obvious to any one who's been a fan of hip hop, played hip hop for other people, worked in the industry, been to/thrown small shows and big concerts.
Lotta rappers that make these top 100 lists are only big to a certain few, and you'd be hard pressed to find anyone with an Envy Caine or a Mr Exquire or an Organized Konfusion CD...
Illmatic simply didn't gave any hits. AZ came out and sold records. Nas & Stoute copied AZ' blueprint, made it glossier and threw a machine behind it.
Illmatic simply didn't gave any hits. AZ came out and sold records. Nas & Stoute copied AZ' blueprint, made it glossier and threw a machine behind it.
Completely agree except Firm Biz was dope for a radio record. The remix, thoughTruth.
Stoute didn't like Illmatic and felt it was too "street and dark". So his whole thing with Nas, was always to make him more commercial and he wanted him to make records that Nas wasn't that comfortable with making back then. So when Nas was trying to get in the studio with dudes like Premier and Large Professor, Stoute was telling him to limit the songs with "guys like that". Which is why we only got one Primo beat on IWW and NONE from Large Professor. He was managing Trackmasters and since they had just done sh*t with Biggie, he wanted them to spearhead the production for IWW, so Nas could get away from what he felt was "too hardcore" on Illmatic, and move more into radio-friendly type sh*t because that's where the money was. He was getting 20% of what Trackmasters was charging, so he's putting in his own people, so he can make more money off of Nas. And then also managing Nas too, so he's multiplying his own check in the process.
This is why on The Firm album, there's all this trash from Trackmasters and really wack tracks like "Firm Biz". It was right back to trying to get sh*t on the radio and having Nas abandon what Stoute felt was too "boom bap" to make any money. That's why Dre was so annoyed with making the album. He said Stoute was trying too hard to be like Puff, and making all these cheesy R&B sounding tracks, with producers he was managing, like TM and L.E.S.. That wasn't supposed to be the plan going in, so that's why the album disappointed so many people. Stoute just cares about exploiting artists for the biggest check. Dude literally said "People wanted Nas to be like Kool G Rap, but f*ck them, we're getting all of this money". He's a parasite.
I'm not sure what you're trying to do here bro
It's well known that Nas has never been a true mainstream artist, but still exists in that realm. The game being how it was, and the culture being what it was, allowed Nas to become a rap star
There was a general seal of quality for artists on majors back then. They generally were good at rapping. It wasn't purely about image or "vibes". The audience was conditioned to appreciate a lyrical approach to this music
I'm not sure what you're trying to do here bro
It's well known that Nas has never been a true mainstream artist, but still exists in that realm. The game being how it was, and the culture being what it was, allowed Nas to become a rap star