their biggest asset is college athletics, imo. thats gonna be their bread and butter, which is probably why theyre investing so much into tech. (prolly hoping to eventually get into pro leagues) style isnt their thing, obviously, since for starters they havent replaced that horrendous logo. there's virtually no way to make that thing look sexy. then half of these curry's just look 80s awful. there are so many talented artists out here and they come out w/ these dad shoes for no reason. ive seen a couple cam shoes i thought were cool, but nobody's running out to get football shoes and his team was sorry...adidas has alot to do w/ under armour losing its luster too...#kanyeeffect