She's the jedi of the group so I can see why she gets love. Id especially say amongst kids (particular little girls) she's the most popular. She's their Luke Skywalker but even more badass i'd say.
But she falls flat for me as far as charisma and appeal.
Poe is IMO a non-factor. JJ dropped the ball massively with him and Capt. Phasma. Both were hyped to be huge characters but their presence is minimal. Hopefully this time around they correct that.
Funnily enough this trilogy doesnt have the Han Solo type of figure. The dashing, bad-ass bad boy who the guys wanna be and the women wanna be with.
Disney....................