^ this right here.
is where things get very weird for your statement. if he is "the hottest" why don't it show at stores? you mean to tell me NO street nikkaz ever buy albums? and doesn't 'the hottest' mean he is in high demand?, yet in still does not produce better sales than the main person who he is now allegedly 'hotter than"?
shiit just don't add up, and y'all refusing to look at the facts...
It does add up because being the hottest rapper never meant being the highest selling rapper especially if you are using MTV's "criteria".
Being the hottest just means an artist has presence. Magazine covers, Twitter followers, buzz, and features. That doesn't mean that people are going to be lined up to buy an album because of it.