People already mentioned that stars =/= talent. The WWE is loaded with talent that I feel are stymied in various ways, keeping them for becoming a stars. But, the only stars the WWE wants are the WWE, it’s brand. Ever since the Rock broke out, the WWE has done it’s damnest to make sure the brand is pushed and not the individual. And because of that mindset is why they’re in the state they’re in. They rode Cena for more than 10 straight years and damaged their roster, and now that he’s reached a good level of stardom himself, they reach for anything. That’s the reason they continue to go back to previous era’s stars, cause they stymied so many people from reaching higher levels.