If you think about it..
PPV battles have a completely different value from regular (youtube) battles..
Youtube battles you're getting repeat views, people forwarding it to other people, etc. It's like a viral clip.
With the ppv though, it's just a whole different game and I think Smack is smart to put those specific battles on ppv. I remember watching Hollow/Clips the last PPV and just thinking.. damn.. these dudes have no bars. I'm watching two dudes that I like to see rap, but there's really nothing special about the battle itself. Except that its ppv and everybodys watching it at the same time. Like if that Clips/Lux wasn't on PPV.. and if they weren't two hyped up dudes... it would literally just be just another battle. Because you know you're not getting anything THAT new outta these guys, it's their established character that is selling the PPV. And I know people are gonna kill me for that comment, but you gotta admit that most of that battle is either already written (w/ their pasts, etc), or its bars that you know is not gonna be ground-breaking, just stuff that they are known for. What I'm saying is.. it's not gonna be no battle of the year contender. Probably not.
It's just interesting to me. But I think PPV is definitely the route Smack's gonna wanna go with all the "top tiers".. the guys that are smart enough to not lose but still are going to put up good, albeit predictable, bars