I'll never understand how he fumbled and fell off...had the label backing him and media exposure. He made Turtle lose all credibility in the music world....
He didn't have the label backing him though. That was the problem. Atlantic fukked over so many artists, especially in the 2000s. One of the worst labels ever.
I don't think it was entirely down to them. Sai made mistakes himself and Just Blaze is no mogul. Great producer but he is not the person to guide anyone's career.
Sai really is just an example of bad timing. If he debuts 7 years earlier or 7 years later he could have a much better career. But he was stuck in the mid 2000s which for me is still the worst era of hip hop. The labels had all the control and were treating music like a factory assembly line. Sai comes through now and he could be on that Roc Marc/Ka/Griselda lane and be doing well.
So really bad timing, bad label and management and some dumb beefs fukked it all up.