Does Netflix give its movies away for free or do you subscribe to watch them? We are talking about a recurring revenue business model that cuts out all the middle men and establishes a direct pipeline to your customers. Since this is all software based you own all the production and control the cost. Adobe, Microsoft, Spotify, Netflix, Apple, and Amazon are just some of the companies embracing this subscription based business model.A company is doing everything in it’s power not to harm its main source of revenue? How stupid of them. They should give their games away for free.