So the NFL outdrew the NBA by a 6:1 ratio, on a day broadcasters would consider optimal viewing due to no competition and a captive audience--with a similar product no less ("marquee regular season matchups"). 35 million total combined eyes between the 2 leagues.
After 20 years of arguing ratings on this borad, I will just say:
It is Adam Silver's job to capture the eyes of whatever percentage of the 30 million people that watched the NFL on Christmas and have a basketball hoop in their driveway instead of a field goal post.
After 20 years of arguing ratings on this borad, I will just say:
It is Adam Silver's job to capture the eyes of whatever percentage of the 30 million people that watched the NFL on Christmas and have a basketball hoop in their driveway instead of a field goal post.