It’s great for the industry and here’s why. Planet Fitness services a large segment of the population who otherwise would be VERY uncomfortable going to a public gym, like my mom for instance. And it doesn’t really discriminate against anyone as much as it discourages another segment of the population who, in reality, don’t need them anyway and will just gym somewhere else anyway. Plus they’re everywhere (at least where I live) so if you got the $20 membership you can pretty much workout anytime you’re traveling.