The premise of this Polygon article is wrong. Nintendo launched a new successful IP on a complete bomb of a console that sold only 14M units and built it into a major tentpole.
"Most specifically Nintendo" is nonsense. They have so many popular IP that they don't even release games in each of them every generation, and they're always adding to that portfolio and reshaping middle-level IP into big hits. Animal Crossing Wii did 3.3 million on a 100M+ install base. Two generations later, Animal Crossing Switch does 44 million on a 100M+ install base.
So I repeat: How is Nintendo able to build and manage multiple successful IP when EA, T2, etc. can't? What's their secret business and creative sauce?
I see what you are saying but Nintendo cant be compared. Their loyalty amongst the fanbase is uncharted plus their games dont cost what a Starfield Last of Us COD etc.. cost publishers/developers.