Bullshyt, sony did it to Nintendo ams microsoft did it with the 360. Just because Microsoft spent most of their existence in the industry treating gaming like a pet project doesn't mean it's impossible for them to succeed without buying up the industry.Growing organically is Sony stan BS spin cycle copium.
There is no one that's coming into the gaming sector and "growing organically" against a company that has 90 percent of the world market cap
This dumbass company did a complete 180 when they were winning and damn near ended xbox when the new casual direction didn't work.