Opening Day Of NCAA Men's Tournament Averages 9.1M Viewers, Highest Viewership On Record

Street Knowledge

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The opening day of the NCAA men's tournament on Thursday averaged 9.1 million viewers across CBS, TBS, TNT and truTV.

That number, up 6% from last year, makes it the most-viewed opening day of play on record.

The matchup between Arkansas and Kansas averaged 6.36 million viewers on CBS, the largest audience for a first-round game since 2011.

The early primetime window on Thursday averaged a 5.8 rating with 12.17 million viewers.

 

Paper Boi

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gambling for sure. this is the first year in my life i didn't even fill out a bracket.
 
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