In The Zone '98
Superstar
But the NBA has the advantage of superstar players with 30 million followers and 40 million followers... social media on lock, highlight channels on lock etc.. That should be driving people to be in front of the TV.
NCAA has parties and betting but the NBA should as well if these guys were the superstars who are told they are
There's an obvious difference in fandom for a 1 and done vs 7 games
With that said 1 and done isn't necessary/needed for the NBA or NHL or MLB