The opening day of the NCAA men's tournament on Thursday averaged 9.1 million viewers across CBS, TBS, TNT and truTV.
That number, up 6% from last year, makes it the most-viewed opening day of play on record.
The matchup between Arkansas and Kansas averaged 6.36 million viewers on CBS, the largest audience for a first-round game since 2011.
The early primetime window on Thursday averaged a 5.8 rating with 12.17 million viewers.
That number, up 6% from last year, makes it the most-viewed opening day of play on record.
The matchup between Arkansas and Kansas averaged 6.36 million viewers on CBS, the largest audience for a first-round game since 2011.
The early primetime window on Thursday averaged a 5.8 rating with 12.17 million viewers.

Opening Day Of NCAA Men's Tournament Averages 9.1M Viewers, Highest Viewership On Record
Opening Day Of NCAA Mens Tournament Averages 91M Viewers Highest Viewership On Record - RealGM Wiretap
basketball.realgm.com