Vandelay
Life is absurd. Lean into it.
The people who know who Kang is ain’t going no where. Especially if they haven’t jumped ship after 10 years. That’s Marvel gang.
The average person doesn’t know the difference between The Spot, Taskmaster, and Kang in terms of importance. They are coming to find out.
The average person didn't know Thanos or honestly most MCU villains either until they appeared on screen. Spiderman, Fantastic Four and X-Men have all the household names. MCU made all of these characters A-list.
People got geeked off Thanos after all the nerds schooled people at the end of the original Avengers. The same effect would apply here. Word of mouth is the best hype machine.
I mean this is playing out like Immortus, just with Loki in the role.