well i mean, yeah, he's a character in the movie... but if you don't think slapping him on the poster release closest to the premiere date is a sign of despiration, i don't know what to tell you. You think they threw Rick Moranis and Annie Potts on the poster in 84?He's been In every commercial for the movie
i could nitpick literally every single thing they've done marketing wise with this movie, even down to the food/toy releases. it's been a workshop on how not to market a movie.