This part of the Deadline article is interesting:
Unless there is an entirely different internal metric that Disney has for these Disney+ Premium releases that they aren't sharing with the world.
Disney is opening both of its key summer events pics Cruella and Marvel’s Black Widow simultaneously in theaters and on Disney+ with Premier Access (which is usually $30 a purchase extra for subs) in most Disney+ markets on Friday, May 28 and on Friday, July 9, respectively. Just as the good news was spreading for LA and NYC’s reopening, it’s a sign that the No. 1 studio doesn’t have faith in exhibition just yet. They tried this recently with Raya and the Last Dragon to lackluster B.O. results ($23.4M in the first three weekends), and in this morning’s press release are declaring that movie was a “success” for them without backing any numbers up. Cinemark as well as other exhibitors refused to play Raya given Disney’s stiff deal to them, however, by the studio taking their two most prized pics to Disney+ as well as theaters, it truly twists the arms of exhibitors. Oy. How could exhibition refuse to play such titles?
If Mulan and Raya underperformed on Disney+like all the industry reports have said I wonder why Disney would be moving forward with the same release plan for Cruella and Black Widow?
Unless there is an entirely different internal metric that Disney has for these Disney+ Premium releases that they aren't sharing with the world.
. Figured they might think more people would have the vaccine by then and more willing to go to the movies.
that would make more sense.
