No hype. No buzz. Players dont want to be there. Ratings expected to be dreadful. People will clown and deservedly so.
There is little doubt that Sunday’s scheduled NBA All-Star Game will be the lowest rated and least-watched yet. As is no secret, sports viewership has fallen off sharply since the wave of cancellations and postponements that began a year ago this week, and that has particularly been the case for the highest-profile events. NBA All-Star Game ratings have of late settled in the high 3.0-low 4.0 range, the kind of number that prior to last year was common for second-tier sporting events. In this era, which may or may not be temporary, that is the kind of rating one gets for an NBA Finals game.
One could argue that the All-Star Game, taking place just three weeks later than scheduled, should hold up better relative to past years than the months-delayed NBA Finals. Yet there are other drags to consider than merely being played out of season. For one, the players have made clear that they have no interest in playing this year’s game. In addition, this is no All-Star weekend — all of the festivities are crammed into one night. Instead of a Friday Celebrity Game or All-Star Saturday Night, this year’s game is being preceded by two days of radio silence.
An exhibition game featuring unenthusiastic participants and zero build-up seems like a tough sell in an environment where viewers are just not tuning into mass-viewing events the way the used to. It would take only a 10 percent ratings drop for the All-Star Game to set a new record-low (the current mark is 3.8), but expect the decline to be a lot steeper than that. 44 percent sounds about right.