And bundles have been sold since forever, no one said shyt with Migos, Pusha, Kanye (biggest thing in street fashion in the world) or even Nicki and on or even further back when you could buy shyt with a physical cd. People only care because dude moved such dumb numbers and they had to find a reason to why other than him having fans.But the thing is, not everyone can just do that.
Very few artists have the pulse of the streetwear game. Travis Scott is one of them.. guys like Playboi Carti and Asap Rocky can follow the same blueprint and be successful.. obviously Kanye could as well..
But not just anyone could throw out merch with an album and expect it to move em. Travis brand is hyped in the streetwear game, just look at the price of this shirt
That shirt was on his site for what, 60 bucks? Nobody is flocking to buy and resell Post Malone gear. It’s not as simple as y’all make it seem
J. Cole is one of the biggest artists in music but if he threw out 160 dollar dreamville hoodies and said whoever buys one gets a digital version of the album, that shyt would collect dust as nikkas streamed his album on Spotify. There’s no market for a fukkin dreamville hoodie. That shyt ain’t sought after..
Travis simply pimped the streetwear game, where his name holds weight to the youngin’s. Can’t be mad at that
Travis shirt was over 100 bucks with shipping and tax and t-shirts 50+, it was also very limited and disappeared immediately. If as Nicki claims, that he got 200k people to pay 100 bucks for cheap Chinese shirts and a cd in one week, that's like a third of the people at Drake and Futures 3 month tour spending the same amount for a Travis Scott cd + plus a shirt. I don't see that as cheating, that's overtime grind for a CD-release. But I highly doubt it, even that Virgil Abloh which was the last item was only 500 pieces. While comparing to tours 250k*$100 = 25 million bucks which is more than Nickis world tour with Meek and Rae Sremmurd grossed, 22 million.
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