shyt like this is why bragging on record sales from your fav artist should be invalid these days. They straight up moving the goal post right in your face.
But the thing is, not everyone can just do that.
Very few artists have the pulse of the streetwear game. Travis Scott is one of them.. guys like Playboi Carti and Asap Rocky can follow the same blueprint and be successful.. obviously Kanye could as well..
But not just anyone could throw out merch with an album and expect it to move em. Travis brand is hyped in the streetwear game, just look at the price of this shirt
That shirt was on his site for what, 60 bucks? Nobody is flocking to buy and resell Post Malone gear. It’s not as simple as y’all make it seem
J. Cole is one of the biggest artists in music but if he threw out 160 dollar dreamville hoodies and said whoever buys one gets a digital version of the album, that shyt would collect dust as nikkas streamed his album on Spotify. There’s no market for a fukkin dreamville hoodie. That shyt ain’t sought after..
Travis simply pimped the streetwear game, where his name holds weight to the youngin’s. Can’t be mad at that