Here's a book about tobacco ad sales to blacks. My uncle is mentioned on page 194. I don't know why you felt you had to call me a liar, breh.
Tobacco Goes to College
WHAT SPECIFC PART OF HIS POST SOUNDES FAKE TO YOU.
MY SECOND TIME ASKING.
As I figured, poster read an article/book by a writer who gave his take on the marketing...........and he wrote it here.
1) how would the literacy rate factor into a narcotic product with a visible logo and distinctive packaging?
2) billboards and bus stop are STATIONARY ads that all residents of an area see all day every day.
It's a better value than (at the time) print newspapers, magazine ads, radio, or tv. There were probably 6 liquor stores/convenient stores within walking distance of the billboard, and people taking public transportation would see the ads while traveling the bus routes.
Replace "cigarette" with another product, and these "new techniques to target illiterate Blacks" were in use already to sell items to the same set of consumers.