Netflix’s most popular subscription, the standard plan — which allows two screens to watch simultaneously — is increasing by $1 to $10.99 a month. The premium plan — four screens at the same time — will rise from $11.99 to $13.99. The site’s basic plan (at $7.99) won’t change.
The price flux is due to new features and content,
Netflix says.
“Netflix plans and pricing may occasionally be adjusted as we add more TV showsand movies, introduce new product features, and find other ways to improve the Netflix experience. We also may adjust plans and pricing to respond to local market changes, such as changes to local taxes or inflation
The service is producing
more and more original content, extending beyond its initial few core shows and
expanding into anime series, horror movies, comedy specials and documentaries.
The streaming giant plans to spend $7 million on its original content in 2018, chief content officer Ted Sarandos
told Variety in August. Netflix has also recently
introduced offline streaming for subscribers that lets them download content to watch without cell service or wifi connection.
Netflix last raised its prices in October 2015, again by $1 for standard plan users.
Netflix Price Increase 2017: Why and When Monthly Costs Will Go Up | Inverse