Also I’m not sure what it is but as one of the goats Nas receives the most criticism from some of the industry but what I’ve noticed is those people ride the jocks of Jay-Z aka Elliot Wilson, c tha god , Rosenberg and others. I’ve noticed he’s gotten a lot of love for this album too. It’s just funny how when em or jay drop wack projects i don’t hear near the criticism. Am i the only one that feels that way?
Access. Hov has played the media game pretty consistently, and has cultivated relationships with journalists and tastemakers, and even hired some (Wilson, Dream Hampton). He played the radio game back when DJs mattered as well. Nas largely avoided the press, does not offer much access, and even when he does interviews they're rarely insightful or interesting. He doesn't care, basically. He's not going to do a Breakfast Club interview, he's not gonna do an Apple Music sit-down with Zane Lowe, etc.
You see this in the way rap media treats Drake as well. Drake used to play all the radio games, he used to go on Rosenberg's show and deal with Flex and all that. The minute he reached superstar status he deaded all that shyt...and you can tell a lot of radio and media people aren't happy. Yea they won't outright crucify him, but they pop shots. Nobody was afraid to declare Pusha the winner. I guarantee you that if Drake played the game like Hov did, we wouldn't have seen so many rap personalities come out and bury him.
The other thing...this album isn't much of an event when you strip away the Kanye association and the release party. There are no big summer anthems on the album, or a Nas banger to latch onto like Made You Look or Nas Is Like. It's a very low tempo, low energy album for Nas fans. I'm not shocked it's getting mixed reviews. Rosenberg basically dismissed it as ok. On the flip side Charlamange likes it...but then Hov/B dropped and his attention shifted to that 100% (peep his IG if you don't believe me).
If Nas played their game and gave them an album they could run with, they would. But he doesn't. BTW this is the same reason they don't really champion J Cole. I don't remember Rosenberg having much to say about Cole until he signed to Interscope...