Remember when everyone KNEW beyond a shadow of a doubt that a Kanye/Nas album would be a classic?
How did THAT turn out?
Remember when everyone SWORE that DJ Premier had all the answers and that Nas working with him again would blow any and every producer that Nas had worked with across Hip Hop Is Dead, Untitled, and Life Is Good out the water?
How many spins have YOU given Break Beats this year? Do any of the blogs talk about it? Any of those so called Hip Hop “purists” like Elliot Wilson, Peter Rosenberg, or Flex adding it to they’re playlists or radio rotations?
Remember when everyone just KNEW that Lost Tapes 2 would be a genre defining classic that would shift the state of Hip Hop and bring Boom Bap back to the forefront?
It Never Ends has been on Youtube for THREE YEARS and has 477K views. Legit had been on Youtube for ONE MONTH and has 777K views.
The point is there ARE no guarantees when it comes to artist/producer pairings. The only thing we can do is trust that ARTIST knows what they are doing and the producer has what it takes to provide the sonics to bring that vision to life. Hit-Boy is who is bringing Nas vision to life, and the results speak for themselves.
Again, Nas isn’t selling out Madison Square Garden doing Alchemist only songs. He’s doing so with HIT BOY produced songs. Nas ain’t winning Grammys with Alchemist production, matter of fact he and Hit-Boy BEAT Alchemist & Freddie Gibbs at the Grammys. And
@Wavey Singh it doesn’t matter what ludicrous conspiracy theories you concoct in your head, the FACT is that Nas’s Hit Boy produced album won that Grammy and Alchemist’s Freddie Gibbs produced album didn’t. Then to drive it hime that the partnership has been both creatively and industry wide successful, they were nominated for KD2 a year later.
Nas has proven time and time again that when he goes with his own inclinations he’s successful and when he tries to force things its not as successful as every armchair A&R thought it would be. FACT is that Alchemist beats aren’t moving Nas to the point where its inspiring him to even write a verse, let alone hook up with him for an entire project. Alchemist IS. NOT. THAT. GUY. And given that Nas has said him and Hit-Boy are kidnapping the game, I don‘t foresee him nor any other producer BEING that guy anytime soon. Hit Boy has given Nas the shot in the arm he needed and neither of them are looking back, and given the success of the projects, commercially and critically, there’s no reason to whatsoever.