"Trying to appeal to a mass audience" is the entire point of making records that you intend to sell to the buying public. I think sometimes we confuse that with "selling out"...or trying to sell out...that's silly. "Life's a bytch" sounds like it could be played during a "Quiet Storm" mix on a late night jazzy/sultry ass radio station, lol...I'm sure he wanted to "appeal to a mass audience" with that record too. And every other record...you hope as many people as possible will rock with your shyt...that's why he brought in the producers he brought in on "Illmatic".
Nobody said anything about selling out or compromising the art or none of that extra stuff ..I don’t even care about that lol ..y’all nas fans are so sensitive when talking about bruh and the reality of things in his career.. it’s unnecessary …. This whole conversation started because some super fan was over defending the reason Nas doesn’t do as many concepts and story narratives and blaming it on him trying to “broaden his audience” which then I replied ..that’s silly because he’s been trying to broaden his audience since the IWW days and that didn’t stop him from giving us those kinds of songs then
I don't disagree with what you said...I'm just saying it's not a bad thing. As long as you're not compromising who you are artistically or as a person...or just flat out doing goofy sellout wack shyt then what's the problem? "If I Ruled the World" is f'n fire and 100% true to Nas the artist.
It has a female singing on the hook. It was produced by The Trackmasters. What does that mean tho? Listen to how he's rapping...listen to what Lauren is saying on the hook...think about where the hook originally comes from...the beat is hard, etc... Nas made a hip hopped out street lead single that just so happened to sound good on the radio too, you literally could not ask for more from a hip hop recording artist.
Nobody said it was a problem tho lol …that’s Nas fans getting riled up when they think anyone appears to even have the slightest critique on their “man” it’s corny … IWW era Nas specifically with tracks like If I ruled the world and Street Dreams remix with Kelly was an obvious intentional attempt to go to a bigger broader audience …Steve Stoute helmed the album with him and said that was his whole point on teaming with him …he didn’t want Nas to “become like Kool G Rap” …
Making commercially accessible music =/= spice girl tracks or inherently cringy records …but Nas trying to appeal to a wider crowd is not some new phenomenon that just started when he began working with Hitboy and it doesn’t preclude him from doing his creative penmanship shyt… which was the excuse one of these dudes tried to make