Why u gotta lie Craig?!
Women take waaaay more into account for men than men do for women.
For women if ur funny, gotta a good personality, stable career, good chemistry, look good, or any mix of these will work.
For men, she can be funny, have a great personality, a stable career, educated all that...but if she don't get ur dyck hard...that's it!
Men THEMSELVES tell women this.
Men can compensate for looks with a number of other factors with women.
Women can't do that with men. If ur not initially attracted to her all the degrees and humor and wealth in the world won't change your mind about ole girl.
Why some dudes lie to themselves about this? It's not even about being shallow...just different sets of values we're socialized to emphasize based on biology.