Piff Perkins
Veteran
Will they though? Vinyl sales have been increasing for a decade, physical media demand is increasing across the board for music and film/television. Roc Marciano, Mach Hommy, and a host of other rappers aren't having any issues with exclusively dropping music on their platforms before it goes to streaming. Outside of rap, various other artists have succeeded with physical releases on their website days or weeks before streaming access including Radiohead.But if u do that. Bootlegging would destroy u
I think the problem is that physical media sales require artists to have some level of connection to fans, and labels have largely failed at developing artists capable of that recently. Because it costs money to develop artists, tour them, radio, etc it's easier to just pump something onto streaming platforms and social media. So if the choice is letting artists struggle with streaming reimbursement rates or letting the label struggle trying to sell physical media....we all know which option the label will select. And if an artist decides to move beyond labels, do they really want that hassle? The comfort of a label (tour booking, hotels, media, etc) is valuable.
Also a larger convo on how a lot of companies are now run by venture capitalist flunkies whose main goal is to cut costs, increase short term growth at the cost of long term sustainability, and then put together an attractive debt package to be sold to the highest bidder. They'd rather burn money than make money.