Mulan has netted $260 million so far on Disney +

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:patrice: Okay... I'm just gonna do some quick math here. If Mulan was released in theaters worldwide on a full theater schedule it would likely make between $800 million and $1 billion. I'm not going to say more than that because Aladdin did a little over a billion, it's not as popular as Aladdin I don't think..

So let's say it made $900 million at the box office.

The studio would keep probably around half of that... little more than half. Roughly $500 million. So they are halfway there? I don't think it will reach over $500 million at this stage.

There's a reason why these studios are all postponing until next Summer. Theaters are still where the most bread at.


Under the traditional model, movies basically have to make triple their budge to "break even" because of the costs of the movie itself, marketing for it and theatres and vendors taking their cut.

If this 260 million is true, they basically bypass most of the costs they have to cover so making triple is not needed anymore, this could be a win/win for studios.
 
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Under the traditional model, movies basically have to make triple their budge to "break even" because of the costs of the movie itself, marketing for it and theatres and vendors taking their cut.

If this 260 million is true, they basically bypass most of the costs they have to cover so making triple is not needed anymore, this could be a win/win for studios.

Looks like it's not true. Maybe some "creative accounting" to get to those numbers. You will find out soon how true those numbers are because they have not released Black Widow on the Disney+ platform. If they stick with the plan to release Black Widow in theaters then you will know Mulan didn't hit the way they wanted it to.
 

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Let's put it this way.. because the upcoming schedule is so packed, I could definitely see Disney+ trying this again with another title, maybe at a different price point but I'm skeptical that they would actually put up another tentpole.

There's no chance in hell that if those above estimates are true they will risk putting Black Widow up on the service. I think movie theaters are going to live on and still be by far the most profitable way to release a movie.
 
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