Finn Baller
Superstar
It's definitely buzz that would make people wanna watch and see what happened if he actually no-showed the PPV, then you have the intrigue of what they do with Wardlow, do they switch something on the card, etc. It's not like there was ever any doubt what would happen in the match if it went as planned. People started tracking deleted tweets and privatized YouTube videos for goodness sake, it definitely made interest in the angle much bigger in a hurry.But it wasn't buzz that would make people want to watch. The whole point of his match was watching him get squashed. Why would more people buy the PPV if the one thing that was supposed to happened might not happen? It wasn't like there could be a big/awesome surprise that could replace Wardlow vs MJF.
That's why this being a work makes even less sense than being a shoot (just an awful business decision on MJF's part). This thing didn't create buzz that could make more money or put more eyes on the PPV.
There's no way this thing lasts 2 years, come on now
There are several ways to build buzz that don't include any of what happened in the MJF situation. If it's all a work, it's possibly one of TK's worst ideas.
MJF is one of the most in-character guys in the business right now, he loves getting heat more than anybody this side of Bully Ray, what better way to get heat than have AEW fans legitimately think he wants out or might no-show? He's much more hated after this weekend than he was at any point during his AEW run, now it isn't fans just playing along like before. Now he'll probably take a few months off and they can sell it as a "suspension" and when he comes back finally it'll be a big moment