Well then....hmmm....I dunno.....
maybe don't market the entire game series around saying the choices matter?
I dunno when you got into "Mass Effect" but the main focus of initial marketing campaign....I'm talking, years before the game was ready....was you'd have an unprecedented control over the story and characters. And you clearly don't. They could've chosen to dial the expectations back at any point, instead they towed the company line and in some cases flat out lied about how much it would matter.
It would be like Sony bringing out a new "Gran Turismo", saying it's gonna be the most realistic driving simulator ever....then it's "Mario Kart" when it comes out....and when you complain I'm like
"well, why would you expect it to be realistic?"
shyt makes no sense whatsoever.
Fred.