Maybe for other marvel movies, but I've seen Winter Soldier 4 times and it never felt played. This applies to the middle of the pack stuff like Iron Man 3 and Thor for sure though.
Hopefully Avengers 2 isn't like that. I've seen the first plenty of times and while the novelty isn't there it still has some awesome action sequences and cool one liners. Strongly doubt Batman vs Superman will be.
TDK trilogy is in a class of its own still. I've seen TDKR about 4 times and lost count of how many times I've seen BB and TDK.