Yep.
The Golden Age was probably even worse since the access to the market was more streamlined. Yes, the content was newer, but the acts everyone knows of were vetted, groomed, and processed. Even the most "gutter" ones.
Hip-Hop itself is all about consumerism. All forms of music is. Its made to sell an image and an inclusive culture that people can and identify with as brand classes.
I suggest people watch Adam Curtis' documentary "CENTURY OF THE SELF"
CB4