LL Cool J promoting FUBU during a GAP commercial, might be the greatest branding coup.

smokeurobinson

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Did I ever say that Urban brands had long shelf lives? You didn't even argue my point you just wrote about the longevity of relevancy in urban apparel. And how does said urban apparel become irrelevant? By the public not fukkin with it anymore :stopitslime:



U trying to mix the 2....Aint no mixing the 2. Urban gear always has a short shelf life. Thats not the same as the public one decade bigging up Old Navy and The Gap(the 90's) and then looking sideways at Old Navy and The Gap the next decade(the 2000's). What u are talking about is not the same as.....Tight pants cool in 80's NYC....Tight pants not cool in 90's nyc .....Tight pants cool again in mid 2000's NYC.
 

newworldafro

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:laff: I was really working overtime for that :mjgrin:.

So I understand Buck Minister John, she's FUBU pawg-able.

Back on thread topic that was a coup by LL. I know Gap Execs were furious when they found out.
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Software

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U trying to mix the 2....Aint no mixing the 2. Urban gear always has a short shelf life. Thats not the same as the public one decade bigging up Old Navy and The Gap(the 90's) and then looking sideways at Old Navy and The Gap the next decade(the 2000's). What u are talking about is not the same as.....Tight pants cool in 80's NYC....Tight pants not cool in 90's nyc .....Tight pants cool again in mid 2000's NYC.
It's literally the same thing. Something is popular for a time period then stops being popular. But who decides that popularity? the people that buy it. who buys it? The public. What is relevancy in terms of selling clothes? the number of people who want your product
the public determines relevancy breh
If people wanted FUBU for ten years then it'll be relevant for 10 years
supply vs demand
This whole categorisation stuff you talkin bout does not matter look at it more abstractly
 

yardman

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How can you blame the public for a company failing to stay relevant? I just realized we take the blame for things we should not take the blame for

Bullshyt. Black people decide what's hot and for how long it stays hot. Gucci, Versace, Dolce, Prada(etc) rehashes and remixes their designs throughout the decades whenever they feel like sifting through their archives. Black people throw money at these Euro brands for the sake of their name. We decide the shelf life of apparel.​
 

smokeurobinson

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If people wanted FUBU for ten years then it'll be relevant for 10 years
supply vs demand
This whole categorisation stuff you talkin bout does not matter look at it more abstractly


U cant mix the 2......If u could how come u never answered my question? If u say the public coulda made fubu relevant for 10 years then which urban brand lasted 10 years? I'm still waiting for u to answer. U cant because they dont exist. Urban brands dont last 10 years...U saying Fubu coulda lasted 10...well show me which urban brand went 10 years. I'm still waiting. If u cant name one then I proved my point. Urban brands dont last, thats why Sean John had to go "casual" to stay relevant.
 
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