Breh are you losing it over this shyt lol. Surely you agree that some songs are hits, and some songs are smash hits. And the smash hits stick around for months. When I heard In My Feelings I didn't say oh the label is giving Drake a hit (because it's not true). I knew that shyt was a smash because I had 50 year old white women at work singing it. Now I have 50 year old women saying wop wop wop. That's what happens when a song is huge.
All the corporation/label can do is put the plate in front of you (playlists, home page placement, twitter algorithm, etc), they can't make you eat it or ask for seconds. If people aren't fukking with the song it's gonna disappear after a week. Which is what happened with that Megan song where she dissed Drake and Nicki. That shyt was hot for a week and then fell off the face of earth because the video was the main thing people cared about. Frankly that's why a lot of these women rappers are flailing. Ever notice how they never just drop a loosie record or single first, it's always a video....
The song is undeniable. It's a smash hit, probably gonna be the biggest urban song of the year. But you know why I'm really baffled at your reaction to this breh: there have been multiple smash hits this year! I don't fukk with that Shaboozey song but it's been at or near the top of the charts for months and isn't going away. Once a song takes off the label doesn't have to do shyt but get your video out and get you into some commercials or ads. You what else is a smash...that SZA song, Saturn. Also that Chappell Roan song, Good Luck Babe. There are others too. It's crazy how many times I hear one of those songs outside, or my girl plays one, months after release. To me that's a good thing. Hits are good, people want to have fun in the summer. Why you mad about this one particular hit though lol.