There are levels to greatness. Not every great is a legend or a god-like figure of the game.
Jordan (God)
Wilt (God)
Magic (Legend)
Bird (Legend)
Kareem (Legend)
The players above had a mythical aura about them. The things they did, the way they played was legendary. People will never forget them or the things they did. For each one, you can name some mythical-sounding stat or attribute of theirs.
Jordan: I don't know where to begin with him. Perfect basketball player. No other way to describe him.
Wilt: 100-point game. 50 ppg in a season. Nuff said.
Magic: 6'9" magician. Best court vision of all-time. You will never see another point guard like him.
Bird: Talked shyt to your face and backed it up. "I'm going to shoot the game winning shot right here. In this spot". *swish* Who does that today?
Kareem: 6 rings. 6 MVPs. 38,387 points. Nuff said.
Lebron's biggest problem is he's more focused on being in control than on improving his game and improving his skills. He's more concerned on being a businessman than a basketball player. As a black man, that's great. But it won't help your on court legacy. For Jordan, Bird and Magic, you could tell basketball was their life. It consumed them when they lost especially. You never get that sense with Lebron. Like he said last year after being down to the spurs, "It's just basketball." For lebron, his game/skills and mentality are just not on the level of the aforementioned players. Watching him play, he is a great front runner. Once shyt gets tough though, man, you can just see him shut down. He mentally checks out. More often than not, this dude doesn't seem to elevate his game when things get rough. He is the most forced and media-fabricated great of all-time. The above players didn't need media outlets propping them up 24/7. You saw their greatness.
Bron's shooting 30% between 3-10 feet from the basket and we're being told we're witnessing one of the greatest finals performances of all-time. The nikka leaves a perennial championship contender for a team he handpicks; a team with an oft injured pg; he demands trading the #1 pick for a stat-padding cac loser who he shyts on almost as much as his coach, acquires carmelo's trash, and brings along dead weights mike miller, james jones, shawn marion and kendrick perkins for the ride and then throws every single one of them nikkas under the bus when he loses. He left one team due to exhaustion and carrying the load only to exhaust himself even more and then bytch about the load that he put together. You can't want to run the show, get the ok to run the show, then bytch about having too much to do. He is his biggest fan and worst enemy. He has 4 loses because his game isn't as polished and his mentality isn't as psychotic as Jordan's, Magic's or Bird's.