Ok, as an entrepreneur for the past 10 years, who has not only ran my own company, but been blessed enough to be mentored by some true CEOs of all races and backgrounds, and have given advice to plenty of breh's on this board...Let me say why this is all a terrible idea by Lavar Ball.
First, I see a lot of people bigging him up, saying “Oh Nike and Adidas are scared” - LOL. No they are not. They are literally not scared of a thing.
One guy starting a line of t-shirts and shoes that barely anyone will purchase is not changing the game today. Owning a brand doesn’t mean slapping your logo on Hanes T-Shirts and awful looking shoes (as Master P and others found out years ago) - The black or urban community will not support that outside of loyalists.
The larger companies have the highest level shoe designers and distribution. And guess what - you don’t have to fit that bill. You are making 100% profit. That “Billy” that Lebron is pulling? All profit, and now he can invest it directly into his community, reputable business ideas and things that can employ the next few generations as a true businessman.
Clubs, clothes, etc are whats known as “vanity businesses” - people do them because it makes them look cool..”Yo I own this club, these are my own t-shirts” but in reality have a .01% success rate of longevity.
Most college kids, even Lavar Ball, don’t got the funds to invest to distribute their shoes to a million people across the USA right now, get bought in mass by FootLocker and then wait for retail back, all while footing the bill themselves. Thats just not feasible, and it requires Lonzos dad to take a lot of Lavar money to get this done. Its just not a solid business idea, when there are much smarter ways to spend your money.
People just slap him on the back and say “Yea stick it to the big man”, not thinking of the true logistics that a major brand like Nike or Adidas has to offer. Some businesses aren’t worth getting into when you can take free money from them and do something you actually have a passion for business-wise - its like creating your own cola and trying to get people to buy it over Coca-Cola because it has your name on it.
It’s just dumb, and no one is going to buy it. If he came into the game with less ego (ie. hiring some of the best shoe designers to freelance on some kicks and selling those designs to a major brand to produce) or better yet some top level urban marketing dudes (I had a marketing dude come up with an idea for BBB in .01 seconds. He said it should’ve been named “WeBall” - now tons of AAU kids and athletes would wear that and they could grow faster, because it speaks to the masses and promotes self-promotion which is what people want - as opposed to Big Baller Brand, just a wack name in todays culture.
I could go a lot further, but its just something cool to talk about on the internet but everybody knows you aint finna see people walking around your city wearing BBB lol.