They wont, MS did this for consumers, it doesnt make sense to piss those same customers off.
Xbox was MS best brand name and brand recognition as far as positivity goes. Its why they re-branded zune to xbox music, they want people to love all things xbox, they are not going to do anything else that will hurt the brand, but of course people will think what they want, and say they dont trust them anymore, and that they will switch it again once people buy the system, like that wont hurt them for year to come and yada yada yada
Xbox was MS best brand name and brand recognition as far as positivity goes. Its why they re-branded zune to xbox music, they want people to love all things xbox, they are not going to do anything else that will hurt the brand, but of course people will think what they want, and say they dont trust them anymore, and that they will switch it again once people buy the system, like that wont hurt them for year to come and yada yada yada