Mr. Samuels lauds himself as an image consultant, and, as such, he must have expert understanding of the different factors which affect one's perception of another person; thus, he, himself, would do well to have someone carefully proofread and edit his writings for structural, grammatical, and syntax errors before publishing them on social media. Having multiple mistakes in his official advertisements detracts from his credibility and can make him come off as second-rate.
All that said, I hope only the truly brave and lovely ladies will be entering this contest; otherwise, it might not end so well for them. This should be interesting.