@SirBiatch We are anticipating his new release because that's just how things go. People want to see if he could do it again, it doesn't mean the people are genuinely wanting it.
Every artists, and especially rappers, gets 5 years to prove themselves once they get on. If Rocky could do it this time, he will last at least a few more years. If he bricks, its over, and that new song I heard is not helping him. He needs to go back to the old school way of promoting and put out a street single, then a more mainstream song. I think he was trying to do this with "multiply" but things went left. He needs to start the campaign over, put out some hard shyt for the fellas, then put out some female shyt with an edge, since that is his image(edgy). His second single should be something like this new shyt he has out now, so he can get more crossover but that is once you keep your core fans happy. Once they go, its hard to get them back. If he makes that song his official single, its over for him in the long run. The song is too mainstream. This is hip hop, once you reach too much, we let you go. I seen this from the 80's to now, wh don't these artists get it.
This is why Kendrick is here for a while, he didn't do the mainstream acceptance thing for his second major release, and its hard in terms of being hip hop to the core. That is the essence of what hip hop is, hard drums, and hard bass lines, with lovely flows. The mainstream shyt comes in secondary to this. Once it becomes the main thing, you are officially out of it. I know I sound negative but, that is how it is. Krs-one really was right when he made the song "outta here".
I think if more artists actually loved the music, and its history, we wouldn't even be debating about this. That's why its important for young artists to study old rap music, and artists, because it keeps the music fresh for real, and not just some promo hype which has been happening for too long.
Every artists, and especially rappers, gets 5 years to prove themselves once they get on. If Rocky could do it this time, he will last at least a few more years. If he bricks, its over, and that new song I heard is not helping him. He needs to go back to the old school way of promoting and put out a street single, then a more mainstream song. I think he was trying to do this with "multiply" but things went left. He needs to start the campaign over, put out some hard shyt for the fellas, then put out some female shyt with an edge, since that is his image(edgy). His second single should be something like this new shyt he has out now, so he can get more crossover but that is once you keep your core fans happy. Once they go, its hard to get them back. If he makes that song his official single, its over for him in the long run. The song is too mainstream. This is hip hop, once you reach too much, we let you go. I seen this from the 80's to now, wh don't these artists get it.
This is why Kendrick is here for a while, he didn't do the mainstream acceptance thing for his second major release, and its hard in terms of being hip hop to the core. That is the essence of what hip hop is, hard drums, and hard bass lines, with lovely flows. The mainstream shyt comes in secondary to this. Once it becomes the main thing, you are officially out of it. I know I sound negative but, that is how it is. Krs-one really was right when he made the song "outta here".
I think if more artists actually loved the music, and its history, we wouldn't even be debating about this. That's why its important for young artists to study old rap music, and artists, because it keeps the music fresh for real, and not just some promo hype which has been happening for too long.
Fact of the matter is, the people love Kendrick. 
That's still him behind the beats and that's still him behind the lyrics on his records. Besides, it's not like Interscope dropped money on the Clear Channel tables and made him become a success story overnight, unlike a certain other rapper that shall not be named.