it was about someone being a real hip hop head meaning did they come up in the ranks with other people who also love making music.
Well... I was implying that but yes, you've made it clearer. You're absolutely right. That's why I say your definition of a plant is accurate, but dated given today's problems.
The reality is that the ranks of people who run hip hop now don't love making music. They're
and in it to maintain a lifestyle.
That's why I don't trust them when they cosign stuff. You can tell it's not coming from anywhere authentic. They're not out in the street going to shows and meeting new talent/everyday people and keeping their ear to the ground. When was the last time you saw Dre at a series of local hip hop shows? Just to see what's up. But all of a sudden he's a fan of Kendrick and believes so strongly in him? How does that work exactly?
Cosigns are meaningless now. It's "hey, we know label politics and buyer demographics. I know a guy who fits the mold. I'll just cosign him and give him a push, then pretend like it's organic."
Whereas back then, you could tell the previous "schools" put people on because they genuinely loved what the new guy was bringing to the table. They were out there shaking hands on the street and meeting people. Things weren't so commodified.
I'm saying: things have changed. Cosigns are the new plants.
By definition Asap Rocky could be considered a plant because he just put out one to two mixtapes, and got hot, then signed a $2 million dollar deal. Do you know how rare that is?
SUPER RARE.
and that's exactly what I loved about it.
It's like you're drowning in a clusterfukk of mediocrity and clutter... and then.... an angel's voice.
Because that's what the game needs. We're too cluttered with mediocre acts who are fighting to be just 'good enough' for an out-of-touch
legend/record exec to cosign them.
I get exactly what you're saying. And frankly, I appreciate you mentioning it. I now see why someone would consider Rocky a plant, and I kind of agree. The problem with a lot of cats on the Coli is that they get in their feelings and never debate things.
At the end of the day, we're arguing about what is more authentic. To me, it's more authentic for someone to make out-of-this-world unique shyt like "Purple Swag", fukk around on Tumblr and get the internet genuinely curious THAN someone making typical, same-ol 'respectable' cookie-cutter stuff and get put on.