The marketing is what made it flopped
I've probably said this ad nasueum, but literally everything they did caused it to flop.
- Release a movie based on a 100+ year old text, that has already been copied 100 times. The fact that it came first means nothing when we've seen basically everything in the movie already in far superior movies.
- Cast 2 unknown leads - a scrawny pretty boy who only the million or so people who watch "Friday Night Lights" would know, and some pretty, yet non-descript British chick.
- Stupid looking aliens.
- great but boring cgi. Who the fukk wants to look at dirt? Avatar was a massive hit b/c the scenery was "beautiful and imaginative."
- Dropping "of Mars" from the title and giving it the most generic title of all time.
- Budget obviously
- terrible trailers with terrible dialogue
and on top of everything else, the story sucked. Civil War dude gets transported to Mars to fight with the blue team, while they are fighting the red team, but he also fights for some stupid looking aliens... i dont even remember what the fukk was going on. The first ten minutes were the best part of the movie.
the movie seems like it will be taught for decades as everything not to do with a big movie release.