Jeezy Speaks On Once Secretly Owning A High End Steakhouse In ATL & Explains How The Environment Change After Announcing On The Radio One Day

[☑︎#VoteDemocrat]

That transition from always-having-to-market-yourself to just-stay-quiet-and-earn is a difficult one for a lot of people.

90% of black people with DEEP POCKETS are from entertainment so they don’t really get this. All they do is market and promote brands and ventures. They’re not business people in the conventional sense but mascots. Can you imagine Diddy quietly owning anything?

The real lesson is seeing how other communities have actual business leaders and bosses to handle the actual ground work and negotiations for representation etc. there’s no black power out there so all they can do is stand on a street corner and yell until people give them money.

 

[xCivicx]

Yall sound crazy in here

If he doesn't want people trying to smoke weed in his high end establishment then that's OK because that's HIS shyt

 

[African Peasant]

Jeezy fans are in their mid 30s and 40s I doubt his demo was bugging lol

its these new clout chasing kids that only want something if it’s popular

Young kids don't care about no Jeezy restaurant.

And these cats in their 30/40's still act like teenager, screaming 'we outside' and shyt.

 

[DarkmanX]

They rap about dysfunction and pedal it to the youth
And then send their kids to private school and say I’m not a role model

This!

Love hiphop but to say it doesnt have an impact on people - the youth especially - is wild.

Always been that way. Not just hip-hop of course, but thats another convo.

 

[Yaboysix]

Naw,Naw!! It was the SAME company you used to keep back in the day..same Energy/environment pulled up on you after you announced it was YOU!

Cant act surprised now .lol

 

[TEH]

Black folks will not allow anyone to change. You can never improve or want better. It’s a damn shame.

 

[Big Boss]

They rap about dysfunction and pedal it to the youth
And then send their kids to private school and say I’m not a role model

 

[King Poetic]

Have rules/dress codes

But u did rap about giving back to the same type of crowd u love so much and it wasn’t the Wynston Marsalis audience

 

[Da Jungles]

The responses would be different with video of the foolishness and no Jeezy.

There would be dissertations about how we’re our worst enemies if this was a random WORLDSTAR video

 

[Wildhundreds]

Black folks will not allow anyone to change. You can never improve or want better. It’s a damn shame.

facts!!!! Like, nikka you 40+ years old now, cut that sh*t out..

 

[Tribal Outkast]

Rappers and fans are so insecure lol. He sold that type of rap because it was popular lol. Remember the Nas thing? The Monie Love thing? He could’ve been a “Common” type rapper but people weren’t rocking with that back then. He still should be able to own a high end restaurant as a rapper, it’s not like all his fans were just teenagers and younger.

 

[Formerly Black Trash]

Rappers and fans are so insecure lol. He sold that type of rap because it was popular lol. Remember the Nas thing? The Monie Love thing? He could’ve been a “Common” type rapper but people weren’t rocking with that back then. He still should be able to own a high end restaurant as a rapper, it’s not like all his fans were just teenagers and younger.

So what? Just because it was popular doesn’t excuse him from the content he pushed

 

[Prodyson]

HE LITERALLY SAID
HE SAW CATS HE USED TO
HUSTLE WITH IN THERE.

EXPECT nikkaS YOU
USED TO HUSTLE WITH
TO NOT SUPPORT YOUR
RESTAURANT ONCE YOU
PUBLICLY ANNOUNCE YOU OWN IT.


​

Are y’all being serious? He didn’t make any disparaging comments about the type of people in there. The closest thing was saying he saw dude’s he hustled with, but he was still just making comments about the behavior. He said it looked like Freaknik and people were in there trying to smoke weed. We’ve all seen videos of other restaurants with the same issue, and have talked about it. If anything, it’s about the lack if respect people have for him and his establishment. People think because they know you (or who you are) they can do whatever tf they want in your place business, consequences be damned.

I’m sure if those same people would have showed up and acted just like they’d act if they walked into another “high-end” steakhouse like Ruth’s Chris, he wouldn’t have had a problem. You think somebody he hustled with would have been in Ruth’s Chris smoking weed? The only exception would be if they saw Jeezy in there doing the same thing.

Furthermore, this seems to be his first mention of this publicly since his restaurant shut down over a year ago. So it’s not even like he’s really going at those people. Seems like an anecdote to a larger point, though it’s hard to tell with this short clip.

 

[Luke Cage]

Lots of businesses learning this lesson these days,
build themselves up with a certain demographic, and instead of continuing to cater to them, they try to reach out to someone else and realize its not that easy to change your identity.
Jeezy grew his brand on the "freanik" consumer base, if he wants to move away from them, he'll have to do it as someone else. not as jeezy
Budlight became an empire selling beer to white rednecks, they tried to market towards the lgbtq and realized too late they can't please both markets with the same brand.
This is why major companies usually operate as an umbrella corp and spin off smaller companies to handle different markets instead of trying to do everything with one brand.

 

[Rell84shots]

It's a damn steakhouse. If you think it's ok to go into restaurant dressing and acting like you're at a random food truck, then you shouldn't be in an establishment like that. This ain't about what he rapped about, this is about having common sense.