it's a shame this era of hip hop ain't got nobody like a 90's master p in it

[Harry B]

Think it made hiphop the global force it is today. Not no Limit alone...but all the lables from 95-2005 really blew hiphop the fukk up. Bet too.

True, but it was pure business. It felt like every move was just a move to maximize the investment and it was too easy.
So in the end people were just following simple formulas (some had their own formula like Master P) and other had the major labels formula. We're talking about kids like Lil Romeo and Lil Bow Wow going plat, Chingy going multi and on with the weakest formulas and often very unoriginal.

 

[BruhMayne]

he did give certain things free though..

p muhfukkin ass woulda found a way to hustle the streaming game...to get every % he is owed...

p used all his connects n resources..

he stayed in houston for a bit..

houston at that time was home of southwest whole sale..the biggest distribution company in the south long as u had 75 bucks u gettin pressed up 20k

pen n pixel..located in houston..didnt need the promotion from the label..

n he knew the good ol upc code hustle..legendary in texas..

aint no way in hell nikkas were buyin 500k of nikkas they never heard be4

Elaborate on that UPC code hustle

Was cash money on it too? I was young but I remember nikkas saying Get it how you live sold 500k had me like

 

[stealthbomber]

 

[NoChillJones]

True, but it was pure business. It felt like every move was just a move to maximize the investment and it was too easy.
So in the end people were just following simple formulas (some had their own formula like Master P) and other had the major labels formula. We're talking about kids like Lil Romeo and Lil Bow Wow going plat, Chingy going multi and on with the weakest formulas and often very unoriginal.

The aspect of major exposure was exploited deeply. Hiphop became mainstream...coincidentally however so do the black race....

 

[O.Red]

Elaborate on that UPC code hustle

Was cash money on it too? I was young but I remember nikkas saying Get it how you live sold 500k had me like

Shared barcodes

Multiple albums would have the same barcode so you would end up with nikkas like Silk and Young Bleed going plat

 

[ba'al]

No young moguls in this shyt


Ross?

Nah B

What about J prince son?

 

[NoChillJones]

Shared barcodes

Multiple albums would have the same barcode so you would end up with nikkas like Silk and Young Bleed going plat

On the humble how would that equate to more records sold

Is that why record sales declined due to the rise of the internet..less physical copies brought less product to manipulate?

 

[tuckgod]

What about J prince son?

Breh, there is nobody in the music industry right now, white or black, outside of cacs on the highest of levels, that has as much control over and ownership of their product, as Master P was able to get for himself in the 90's.

And he was selling half a mil or better, at $10 a pop, every time out, for damn near 3 years, releasing like a project every 3 months at times

 

[BruhMayne]

Shared barcodes

Multiple albums would have the same barcode so you would end up with nikkas like Silk and Young Bleed going plat

It returned more $ or just inflated the sales numbers only

 

[O.Red]

Elaborate on that UPC code hustle

Was cash money on it too? I was young but I remember nikkas saying Get it how you live sold 500k had me like

Double

 

[ZEB WALTON]

microwave music that noone pays for makes it hard to be successful in this era. you could have the hottest album ever and someone will forget about it a month later.

thats why guys drop 100 songs a year now and noone comes off at the goat cause theres so much ehhh in their catalog

 

[10bandz]

Gucci mane the modern day P.

he's probably the closest thing tbh

 

[O.Red]

On the humble how would that equate to more records sold

Is that why record sales declined due to the rise of the internet..less physical copies brought less product to manipulate?

I don't really know the details I just know the method used

@shopthatwrecks can prob explain

 

[Prince Cairo]

Gucci mane the modern day P.

Yes

 

[KENNY DA COOKER]

Todays business model doesnt allow a "Master P" type to succeed in this era


Not with all this:
Gentrification...streaming....lack of indy outlets....deejays r puppets..credit crunch

P had great timing...that era was perfect

Ps strength was not just in liquid cash but sovereignty

Which means ownership of licensing..masters....publishing...and huge equity in mechanical royalties and film

P told them JEWISH HOLLYWOOD EXECS who offered millions to distribute his films to go fukk themselves

Cause he would rather use his own u front money as a budget to partake in greater back end profits and rights

Smart!!

White folks in the entertainment field knew they were dealing with a different type of n1gga

Whom created the business model that would influence CASH MONEY

The 80/20 split in favor of the indy imprint

After that the MUSIC INDUSTRY SAID NO MORE DEALS LIKE THAT

Because it empowered these negroes beyond their comprehension

MASTER P. >>>> RUSSELL SIMMONS..DAME DASH...DEE & WAAH....IRV GOTTI....ANDRE HARRELL