Unquestionably in
Taylor Swift’s case, they’ve helped her latest album, “The Tortured Poets Department” to
hold the No. 1 spot on the Billboard 200 for 12 weeks, three months past its April 19 release date (a rarity in these short-attention-span times).
Each time a contender for the No. 1 spot rises up, she drops new, limited-edition variants that give the album’s sales another boost.
Swift has sprawled exclusivity across all formats. While she’s only released a mere five vinyl versions of “Tortured Poets” — which is actually below average, by the current standard Luminate cites — she’s made up for it with CD and digital variants going well into the double digits for each medium.
Besides a deluxe 31-track digital-only version of “Tortured Poets” called “The Anthology,” she’s released dozens of limited-edition versions of the standard album that have one bonus song each, including acoustic tracks, live renditions and voice-memo demos. Ordered from Swift’s website, a “Tortured Poets” vinyl LP with an “Anthology” bonus track costs $34.99, and the CD version costs $12.99. The digital “Tortured Poets” album costs 11.99, and the digital “Anthology” costs $14.99.
But most of the extremely limited-edition versions, often put up for sale for just a few hours at a time, have been extremely budget-priced — $4.99-$5.99 for the digital albums, and $7.99 for the CDs — with the discount items seemingly driving a lot of sales in a short amount of time within a certain chart-week window.