Yup, the internet in general has helped a lot of brands just become too big to fail now. Once you get popular enough you just become this self-sustaining ecosystem instead of eventually falling off viciously like in the old days. The you throw in stan culture, poptimism, and all these brands being invested in the success of these artists in a way they weren't before
Unless they drop a historically horrible album, there career will be fine because even a weedplate will have rabid stans gassing it up. A run of bleh albums like Views, Scorpion, and CLB would've finished Drake even 15 years ago.