Fam...she announced the album during the Super Bowl.
She had a noteworthy director shoot an album promo on some Americana/Paris, Texas vibes. Levis got involved with some jeans collabs. There was a large campaign. It's ok to admit that once the allure of playing victim over country radio's reactions to the music faded, the (black) fans lost interest. Meanwhile the white girls she was targeting were focused on new Taylor Swift music. Then Shaboozey ended up with the real country hit record lol. I'm never gonna call it a failure or flop given that she's a legacy artist who still sells records but that album wasn't it. And that's now two albums in a row where a lot of her fans didn't get exactly what they wanted or expected. They keep expecting a SZA album, basically.