WTF are you talking about, Jay literally retired soon after the diss came out, he took a break to recover from the diss. Blueprint 2 was a commercial flop and yes the Black Album sold well and was well received but it's sales success was mostly tied to his retirement announcement, he was getting lapped at the time by many artist around his retirement. Ether was massive in the culture when it came out. This revisionist history shyt with Ether is hilarious, yall Jay fanboys are just happy another battle took some steam off the history of Jay and Nas. Yall nikkas hiding behind this Drake/Kendrick stuff, naw, Jay got his ass handed to him too (pause). Jay came out of retirement and relied on strong alliances to build back his career (Kanye, Rihanna, Beyonce, R Kelly, Samsung)